Posts Tagged ‘Cinereach’

A post by Gabriel Long
A post by Gabriel Long

Choosing a title for my Reach Film Fellowship short was a struggle.

The story follows two brothers as they navigate a newly complex relationship over the course of one afternoon, so naturally my first working title was Brothers. It worked fine and stated something simple and factual about the story, so it stuck. I had purchased a URL, set up a website, and begun initial promotion for the project – increasing my commitment to Brothers.

As I got into production and post and my film materialized, however, I realized I needed a new title. Brothers doesn’t evoke enough visually or emotionally in a potential viewer’s mind. Furthermore, anyone who searched for “Brothers the film” online would have to dig through dozens of results related to the recently released Jake Gyllenhaal/Toby McGuire movie of the same title to find anything about my project. A quick IMDb search immediately revealed that my film would be one of many, many films called Brothers.

So I set out to find a more evocative and unique title. My first strategy was just to think about it and wait for inspiration to strike. A week later I didn’t have any good ideas, so I decided to take a more structured approach. I made lists of possible titles, asked my cast and crew for ideas, and I re-read the script looking for moments or lines of dialogue that could yield a new name. This gave me many options, but nothing that really fit.

Finally, I sat down to discuss title options with Reva Goldberg and Margaret Shafer, who run the Reach Film Fellowship at Cinereach. As we debated various ideas, for the first time I was forced to articulate what I wanted from the title. It had to be unique, evocative, and it was also important to me that it reflect the essence of my film in a meaningful way. A baseball bat is an important object in the film, but The Bat was too literal and too plain. There’s an important scene that takes place in the dining room, but My Chair at the Table felt too forced. The Hideaway appealed to me as an option that eluded to both the boys’ emerging identity and to childhood games, but Reva pointed out that it has connotations that don’t fit the film, (“It makes me think of pirates,” is how she put it).

Ultimately, Reva suggested The Drawing and when she said it, I knew that was the title. A young boy’s drawing figures very significantly into my coming-of-age story. It felt simple and solid. It evoked a key scene and symbol without giving anything away, but also hinted at the process of self-creation, of growing up.

A scene from Gabriel Long's "The Drawing" (formerly "Brothers")

A scene from Gabriel Long's "The Drawing" (formerly "Brothers")

You might conclude that the lesson here is to get other people to title your film, but that’s not quite it. In order to recognize The Drawing as the right choice, I had to develop a clear idea of what I wanted it to do. Without that knowledge, I was stabbing in the dark to come up with ideas and judge suggestions from others. Only when I knew how I wanted the title to look, sound, and feel could I select it.

RFF 2010 Fellow Gabriel Long (mentored by Laurie Collyer) has done extensive work in both narrative and documentary film. Two of his documentary projects were nationally broadcast by Current TV. Swimming New York City documents a swimming race around Governor’s Island, and The Art of Sticks offers a portrait of outdoor sculptor Patrick Doherty. He has also completed seven narrative short films, most recently Adán, which follows a schoolteacher as he travels from his home in Ecuador to New York City, trying to find a friend in the wake of a school shooting. Long recently moved to New York City where he works as an assistant director, editor, and writer. Check out The Drawing blog and Facebook page to stay updated on Gabriel’s latest news.

A post by Gabriel Long
A post by Gabriel Long

As we enter the later stages of the Reach Film Fellowship program, I’ve been in post on my short film, Brothers, for about two months. I’ve had several people look at successive versions – including RFF mentors, advisors and Cinereach staff – and made revisions based on their input.

I had been editing the film (which I also wrote and directed) on my own and it had come a long way as I’d explored more and more options. About three weeks ago, however, I realized that I needed to partner with an editor.

I finally made the decision to work with an outside editor – not because I think I’m overly attached to specific material, but because I’m so intimately familiar with each shot and scene, and with the overall story. I’m so close to the project it’s hard for me to anticipate how an audience member watching it for the first time might perceive it and to decide what information they need to have, and when. This realization came primarily out of feedback sessions, where I began to become aware of the disconnect between what I thought certain scenes or shots conveyed and what viewers perceived.

For example, in the opening scene, Nathan, the older of the two brothers featured in my film, comes into the room and tries to get a book away from his younger brother, Joe. The film revolves around the relationship of these two boys as they come into their own under the shadow of a hot-tempered father. Joe has hidden something inside the book that may alienate his brother – his only ally in the family – and Joe needs to appear very scared of being found out in that scene in order to lay the groundwork for the remainder of the story.

A friend watched an early cut and responded to the first scene by saying, “One brother wants to get a book away from the other one and then they talk about football, so what?” To me there was a strong sense of foreboding in the scene but my friend’s reaction helped me realize that it was only because I knew what was going to happen later. I needed to do more to ensure the audience sensed what I wanted them too, without the benefit of the additional context I had.

I went back and re-edited the scene to better highlight the moments where the younger actor looked frightened, and I was also more forceful with the editing of the scene in general. At the moment when Joe hears Nathan coming into the room, for example, I cut from a medium shot of Joe to a close up of his face. With these techniques I was able to create the tense tone I wanted.

There were many similar examples where I found my knowledge of the film interfering with my ability to see it as an audience member would. While I could have continued the editing process by going through the cycle of getting feedback and re-editing as many times as needed, now that I’m working with Editor Cedar Daniels (The Third Wave), I can shortcut the cycle. In effect, he is a filmmaking-savvy audience member capable of correcting the problems I can’t see, in addition to his technical skill as an editor. Not only will editing move faster, but I’ll end up with a better, more polished film.

RFF 2010 Fellow Gabriel Long (mentored by Laurie Collyer) has done extensive work in both narrative and documentary film. Two of his documentary projects were nationally broadcast by Current TV. Swimming New York City documents a swimming race around Governor’s Island, and The Art of Sticks offers a portrait of outdoor sculptor Patrick Doherty. He has also completed seven narrative short films, most recently Adán, which follows a schoolteacher as he travels from his home in Ecuador to New York City, trying to find a friend in the wake of a school shooting. Long recently moved to New York City where he works as an assistant director, editor, and writer. Check out the Brothers blog, and stay current via Facebook and Twitter.

Info Courtesy of Felix Endara, Arts Engine (click here for full event description):

Up Heartbreak Hill by Erica Scharf will screen and receive feedback at the next meeting of DocuClub, Wednesday, January 27, 7 p.m., at 92YTribeca, 200 Hudson Street (at Canal).

Admission is free for current DocuClub members and $8 for non-members. Only DocuClub members who plan to attend need to RSVP. Membership is an annual $50 and includes free admission to all DocuClub events. Joining online is easy.

Up Heartbreak Hill is a documentary that chronicles the lives of Thomas, Tamara and Gabby—three Native American teenagers in Navajo, New Mexico—as they navigate their senior year at a reservation high school. As graduation nears, they must decide whether to stay in their community—a place inextricably woven into the fiber of their being—or leave in pursuit of opportunities elsewhere. Largely isolated from mainstream America, they hesitate to separate from their families and traditions, rooted to home in equal parts by love, obligation and fear. Tribal elders urge members of the younger generation to leave, acquire an education or learn a trade, and return home with the skills to help their people. But, with an unemployment rate near 58% and a per capita income under $4,600, Navajo has few prospects. Thomas, Tamara and Gabby each bear amazing strength and promise, but all are products of their environment, and it is the same community that has set before them so many challenges that now asks them to become the leaders that will reshape the Navajo Nation. Their battles to shape their identities as both Native American and modern American lie at the heart of the film.

Director: Erica Scharf
Producer: Christina D. King
Executive Producer: Chris Eyre
Editors: Cindy Lee and Isaac Wayton

Almudena Carracedo (Emmy-award winning Director and Producer of the documentary Made in L.A. ) will moderate.

Sundance Logo

The Sundance Institute Documentary Film Program today announced the recipients of its Fall 2009 Grants. Among them are two Cinereach grantees, both selected to receive support for the Production/Post category:

Jennifer Arnold
A Small Act / U.S.A.
A young Kenyan’s life is changed dramatically when his education is sponsored by a Swedish stranger.

Elizabeth Mandel and Beth Davenport
Rose and Nangabire / U.S.A.
Rose Mapendo lost her family and home to the ethnic violence that engulfed the Democratic Republic of Congo, yet she emerged from the suffering advocating peace and reconciliation. But after helping numerous survivors to recover and rebuild their lives, there is one person Rose must still teach to forgive – her daughter Nangabire.

Additionally, the first three recipients of the Sundance Reach Fund were announced. This new category is part of the Cinereach Project at the Sundance Institute. The Sundance Reach Fund provides emergency discretionary grants and support for risk-taking features and documentaries that evoke global cultural exchange and social impact. The recipients are:

Michael Brown
25 to Life / U.S.A.
After 25 years of secrecy, William Brawner is finally ready to tell the world that he’s HIV-Positive.

Josh Fox
Gasland / U.S.A.
The largest domestic natural gas drilling boom in history has swept across the United States, which uses a Halliburton-developed drilling technology called “fracking.” But is fracking safe? When filmmaker Josh Fox is asked to lease his land for drilling, he embarks on a cross-country odyssey uncovering a trail of secrets, lies and contamination.

Blair Doroshwalther
The Fire This Time / U.S.A.
Seven young African American lesbians were attacked in the West Village of NYC in 2006. They defended themselves and were sent to prison.

Read about all 23 projects selected to receive Sundance Documentary Program support here.

Cinereach has been notified that Reach Fellowship 2009 alumnus Dena Greenbaum received the Morris Fierberg Student Film Award for her RFF short film Blues, the story of two boys, one African American and one Jewish, growing up in Crown Heights and bonding over their love of music. Congratulations Dena! We look forward to your next project.

Learn more about the award, which comes with a $1,000 grant, here.

Dena Greenbaum at Cinereach HQ by Andrea Fischman (www.andreafischmanphotography.com)

Dena Greenbaum in October '08 (photo by Andrea Fischman)

A post by Gabriel Long
A post by Gabriel Long

A few weekends ago I filmed my Reach Film Fellowship film, Brothers, over two days at my family’s summer cabin in Eastern Pennsylvania. Before getting into the details of how it went and what lessons I learned, I have to acknowledge the amazing patience and dedication of my cast and crew. Every person on set was very professional and focused on the goal of making the best movie possible. I can take a little bit of credit for assembling a team of people who I thought would work well together, but in reality, I also got lucky. Without further ado, a few lessons from the field:

Location Selection

Visually, my family’s cabin was the perfect setting for my film. I needed a rural setting to fit the story, and it had to be a place where I could construct a sense of claustrophobia indoors balanced with a sense of freedom outdoors.

There were clear disadvantages to using this location. We were shooting in November and the cabin has no insulation or running water in the winter.  Furthermore, shooting so far from the city meant that we needed to organize transportation, lodging, and plenty of food for everyone, and there woulnd’t be a chance to get pickups if anything went wrong.

Gabriel Long's "Brothers" is set in rural Pennsylvalnia

The wooded setting of Gabriel Long's "Brothers" at dusk

Ultimately, though, the positives outweighed the negatives and we were very happy with the choice we made. Because the place belongs to my family, the price was right (free!), and I was able to give my production designer Yvette Granata and art director Brittin Richter a great deal of freedom. When we needed to cover up the outside of the screened-in porch with plastic to keep the set pieces from getting rained on, for example, I knew it was fine to use tacks to hold up the plastic and didn’t have to worry that we were making little holes in the outside of someone else’s house.

Storyboarding Helps (for me, anyway).

I’ve heard a lot of advice on both sides about storyboarding. Some people seem to think it’s the only way to plan a film and other people think it’s a total waste of time. I’m not sure why it’s a contentious topic, but I can say that storyboarding was tremendously helpful to me. The little pictures I draw would probably horrify a real storyboard artist, but I drew out every shot in the movie, and it helped me communicate exactly what I was imagining for the framing of each shot.

Every time we were switching setups, the easiest way for me to communicate with my cinematographer, Ben Conley, was with my storyboards. Rather than going through a long descriptive list, (“Well the frame’s around here, maybe use a 50mm lens, get a piece of that actor’s shoulder, probably eye level…” etc.), I could just show him the image and immediately he’d know what I wanted. From that initial frame we’d shift the camera to create the best shot we could, but it gave us a great starting point. Similarly, when I was scheduling before-hand with my AD and we were deciding which shots were must-haves, it was a lot easier to look at my little pictures than to explain the function of each shot.

Organization and Scheduling

Our schedule was admittedly a little nuts. We were shooting a 9-page script in two days with no extra days for pickups. Everything was shot in one location with only three actors, which kept the scope relatively manageable, but 4.5 pages per day is an ambitious goal regardless.

In advance of the shoot, I worked with Ben and my AD Nicole Karczewski to map out our shooting schedule as carefully as possible. Guiding all our decisions was the fact that I wanted to shoot in sequence. I felt it would help my two main actors, both of whom were young boys, understand the overall arc of the film as we progressed. We were able to schedule our shoot in order with the exception of one scene that comes towards the end of the film but had to be captured during our first and only night shoot on day 1.

A page of the "Brothers" shot list

A page of the "Brothers" shot list

For a script breakdown, I shot-listed and storyboarded (as mentioned above) the film with Ben, and noted on the script how I would cover each scene. It was a very low-budget system of organization, but it was simple, straightforward, and free. On a larger-scale movie it wouldn’t have been sufficient, but it worked well for the needs of this project. We also had the luxury of knowing that unlike on a large-scale shoot, communicating critical schedule information to cast and crew and coralling everyone was going to be simple. We were all staying together (in two nearby cabins that are winterized), eating meals together, and traveling to and from set together.

As we finalized our schedule, we kept in mind that we’d have to make changes to it on-the-fly when challenges arose. We identified which scenes would be the most challenging to capture well – especially those containing shots of complex actions and scenes that were dialogue-heavy. We built in extra time for those and also decided on streamlined approaches for achieving them.

This planning proved infinitely useful on set. For example, in one shot, one of the characters is swinging a baseball bat and accidentally breaks a painting. This was complicated from both a staging and prop perspective and I wanted to make sure that the effect of the moment was sufficiently dramatic. I had anticipated that getting the glass on the painting to shatter properly might be challenging, and it was. My actor is only 10 and the bat was a bit big for him, so he had trouble hitting the painting hard enough to really shatter the glass. Fortunately I had a backup plan. I covered the scene in a medium shot to capture the actor’s action up until the moment the bat hits the painting, but to capture the impact, I had the AD swing the bat and covered it with a close-up of the painting. This produced the dramatic effect I was looking for and we didn’t lose time having our actor keep repeating the action to get it just right.

There was no comparable back-up plan for the dialogue-heavy scenes. I simply had to get the right performances out of the actors. However, because Nicole and I were clear about where we needed to be in our schedule at any given point during the day, and Ben and I had discussed how we were covering each scene and why, if we started to run late I would know it right away and could start figuring out which shots to cut or combine. On the afternoon of the last day we were running behind, and I had planned to cover the aftermath of the painting breaking with three shots: a wide two-shot and close-ups of each actor. I discussed the remainging shots with Ben and Nicole, and we decided we could afford to cut one of the close-ups and get what we needed from the wide and the second close-up. I got what I needed from those two shots, and we were able to save 15 minutes by eliminating the third set-up.

Feeding People Well

Because of how much we were shooting and the small size of the crew, I was asking a lot of everyone in terms of endurance. The shoot was especially difficult because we were staying at the location, so no one got to go home at the end of day. I got a local chef to cater our meals and provide snacks and he did a really terrific job. The food was excellent and it made an enormous difference in terms of keeping people upbeat and energized.

Including Others in Decision-Making

As a director, it’s easy to make all the decisions yourself. It’s important to have a firm hand, and if you’re telling people exactly what you want, chances are they will give it to you. The risk is that if you give off the impression that you’re not interested in considering other viewpoints, then no one will offer any, and you will miss out on potentially great advice.

Gabriel Long and Gaffer Jesse Skough tweak their lighting setup on the set of "Brothers"

Gabriel Long and Gaffer Jesse Skough tweak their lighting setup

On the first day of shooting I was having trouble getting the performance I wanted from one of the actors. I really wanted him to portray a strong sense of fear throughout a particular interaction with the actor playing his brother. While we were changing setups from a wide shot to a close-up, my cinematographer quietly suggested that maybe I should try taking the place of the brother, off camera, and reading the brother’s lines. It was a great piece of advice. Reading with the actor gave me a much more direct connection with him and allowed the two of us to work together toward the performance I was looking for.

The Director Pitches In

On a low-budget project, the director is really the sole leader on set. He or she is often the writer, almost always a producer, and has the most to gain from the success of the project. A good producer or AD can help keep things moving, but in my experience the efficiency of a crew is directly related to how hard the director is working. Chances are that most people on set are getting paid little or nothing and many are probably helping out as a favor to the director, so it’s critical that he or she maintain a high level of energy and be willing to help out with whatever needs to be done. This may very well include PA-type work such as carrying set pieces or setting out food. If the director demonstrates a willingness to do whatever it takes to keep the production on schedule, the rest of the crew will generally follow that lead regardless of their experience level or how much they are getting paid. Conversely, a director who thinks it’s below him or her to act like a PA when that’s what’s needed on set is unlikely to have a dedicated and hard-working crew.

RFF 2010 Fellow Gabriel Long (mentored by Laurie Collyer) has done extensive work in both narrative and documentary film. Two of his documentary projects were nationally broadcast by Current TV. Swimming New York City documents a swimming race around Governor’s Island, and The Art of Sticks offers a portrait of outdoor sculptor Patrick Doherty. He has also completed seven narrative short films, most recently Adán, which follows a schoolteacher as he travels from his home in Ecuador to New York City, trying to find a friend in the wake of a school shooting. Long recently moved to New York City where he works as an assistant director, editor, and writer. Check out the film’s blog, and stay updated on the film on Facebook, and Twitter!

Below we’ve posted an announcement from DocuClub about their November session. Cinereach’s Grants Manager, Adella Ladjevardi, will guest moderate.

From DocuClub:

Once again, we are thrilled to partner with Tribeca All Access for our November DocuClub. The screening will take place on Wednesday, November 18, 7 p.m., at the Tribeca Cinemas, located at 54 Varick Street (corner of Laight, on block below Canal). You can take the 1, A, C, E, trains to Canal Street.

We will screen a rough cut of BEIJING TAXI by Miao Wang. The feature-length documentary vividly portrays the ancient capital of China going through a profound transformational arch. Through a humanistic lens, the intimate lives of three taxi drivers thread through the morphing city of Beijing confronted with modern issues and changing values. Though each faced with their own struggles with modernity, the three characters radiate a warm sense of humanity. With stunning imagery of Beijing combined with a contemporary score rich in atmosphere, the audience experiences a visceral sense of the common citizens’ persistent attempts to grasp the elusive. Its society is living through enormous contradictions adjusting to a new capitalist system from a Communist-ruled and educated society. BEIJING TAXI uses the Olympic games as the backdrop for the film. The Olympics is the biggest metaphor and China’s coming-out party to mark this era of China in transition. Candid and perceptive in its filming approach and highly cinematic and moody in style, BEIJING TAXI takes us on a lyrical journey into fragments of a society riding the bumpy roads to modernization. Though the destination is unknown, they continue to forge ahead.

Born and raised in Beijing, Director Miao Wang immigrated to the United States in 1990. Her first documentary, YELLOW OX MOUNTAIN, has screened at over twenty festivals, received a Best Short Film Award and a broadcast on WNET Thirteen. Wang has worked as an assistant at Maysles Films, and has edited documentaries for PBS and programs for National Geographic. For BEIJING TAXI, Wang has received grants from the Sundance Documentary Fund, the Jerome Foundation, and the New York State Council for the Arts. She has participated in the IFP Filmmaker’s Lab, Tribeca All Access, and Independent Film Week and currently splits her time between New York and Beijing. BEIJING TAXI is her first feature-length documentary.

Producer Ivana Stolkiner was born in Argentina, and moved to New York in 1998. After graduating with honors from Hunter College’s film program in 2004, Stolkiner assisted the producers of Kartemquin Films in several award-winning documentaries–MAPPING STEM CELL RESEARCH: TERRA INCOGNITA, MILKING THE RHINO and IN THE FAMILY, among others. She has assisted Engel Entertainment in films for the Discovery Channel and National Geographic, and has also served as an associate producer at Pacific Street for the documentaries IN DEBT WE TRUST and BEYOND WISE GUYS.

Editor Sikay Tang received her film training with Spike Lee’s production of JUNGLE FEVER (1991) and MALCOM X (1992). A year later, during the making of her first video, Tang began her interest in film editing. Her editing credits include the documentaries CHISHOLM 72: UNBOUGHT AND UNBOSSED (2004) by Shola Lunch, and THE GOOD SOLDIER (2009) by Michael Uys and and Lexy Lovell. Tang works as a film and video editor and lives in New York City.

Our moderator will be Adella Ladjevardi, Grants Manager at Cinereach, a not-for-profit organization that facilitates the creation of films that “challenge, excite, innovate, offer new perspectives and inspire action.” Most recently, she was the Associate Producer for 2009’S MY NEIGHBOR, MY KILLER, a documentary feature by Emmy-award winner Anne Aghion. Ladjevardi was also Associate Producer for the four-hour cut of acclaimed filmmaker Jennifer Fox’s 2008 documentary mini-series FLYING: CONFESSIONS OF A FREE WOMAN, broadcast on the BBC and SBS; and served as the Distribution and Outreach Manager for the educational and non-theatrical markets for FLYING’s six-hour version. Prior to working with Fox, Adella worked for three years in marketing and publicity at documentary film distributor Icarus Films. She was also Associate Producer of Tanaz Eshaghian’s 2002 short doc I CALL MYSELF PERSIAN: IRANIANS IN AMERICA, broadcast on PBS and screened at MoMA’s Documentary Fortnight. Ladjevardi received a BFA in photography from the Rhode Island School of Desig

Admission is free for current DocuClub members and $6 for non-members.

If you plan to attend, please RSVP to docuclub@artsengine.net.

Membership is an annual $50 and it includes free admission to all DocuClub events. It takes five minutes to join online at www.artsengine.net/store/#tools_consul.

About DocuClub
DocuClub is Arts Engine’s monthly film screening series of works-in-progress documentaries. For more info, please go to: www.docuclub.org.

A post by Courtney Hope

A post by Courtney Hope

My father is the king of coupons. If there’s a deal, he’s there. If there’s a sale, a sample, a miniature bottle of shampoo left unattended on a cart in a hotel, he is thrilled. So, being my father’s daughter, I too am tickled pink at the thought of discounts and free stuff. And the best way to obtain these wonderful free things? Well, make a movie, of course.

As someone with years of practice convincing people to hand over their goods, I thought I’d share some tips for how to get your artistic little hands on as many free things as possible. So, from the girl who learned from the very best:

1. Have something tangible. Print some postcards, or fancy looking business cards or make a prospectus (remember, you can acquire some of these things for free too). Having something to show for your project means a. it’s real, b. you’re serious, and c. they can’t forget about you.

2. Pick targets wisely. Do a little research and find out who donates to other films, arts organizations, groups related to the topic of your film, etc. Or find out if your parents/rich uncle/roommate’s cousin/lead actress knows the guy who owns (fill in the blank). And go to places you frequent, places you make the products you LOVE. It’s easier to ask for something when you can faun all over it. Businesses want to keep their most loyal fans the happiest, so keep that in mind. And another word of advice: try to avoid giant corporations because they already give a percentage of their profits to someone else. And you’re an indie filmmaker, so find other indie people to help you out. They will understand what you’re trying to do and are more likely to be supportive because of it. If you’re filming in a location outside of New York City or LA, find places that are local and proud of it. If you sell your film as something good for the community, they’re more likely to get onboard with free things and word of mouth. So, once you have your list of places to hit up…

3. Pick your times wisely. You’re going to want to speak with the manager or owner. If you waste your pitch on the hostess, you’ll feel foolish when she tells you she’s “going to find the manager,” but really you hear her laughing about you to her friend in the kitchen. So, figure out when the person in charge will be in. What time is that? Probably before the “dinner rush.” That being said, don’t prance yourself into a restaurant at 8:30pm on Saturday night and expect anyone to listen to you. If the place looks crazy busy, go back another time. Same for if the place is empty. You don’t want to ask for free things when the place isn’t making any cash. And it’s more awkward to walk out with a rejection when you’re the only one there too.

4. Know what you want and what they get in exchange. If you want a meal for fifteen people Friday afternoon, tell them (but make sure you’re asking for things at least three weeks in advance!). If they ask how they can help and you don’t have an answer, a. you look pretty lame, b. they’re quickly losing interest, and c. you feel like a fool. Start your pitch telling them you’re looking for donations, but give them the chance to ask what exactly that means. This engages them in a conversation. Much easier to trap them this way. But also know what they’re getting in return. Credit on your awesome film that will be distributed to millions of people the world over and your crew will just LOVE their product and buy it all the time. And you LOVE their product and will continue to be a diehard fan, especially if they give you boxes of their treats for nothing. And you’ll add their company’s name to your website. It’s a win-win! You feed/house/dress/impress your crew and they have a new marketing outlet that costs them next-to-nothing.

5. Practice your pitch. Even if you’re only practicing with yourself in the mirror or to your goldfish, it’s good to be prepared. It’s scary to ask a stranger for a hand out (remember asking the scary neighbors on the corner with the big German Sheppard to buy cookies and popcorn for Boy/Girl Scouts?) Just remember, you don’t have a huge organization behind you this time, so you really have to sell yourself and your film. Now, once your pitch is perfected, you’re good to go.

6. Dress the part. It’s okay to look like a bum on set, but no one’s going to want to hand over free things to you if you don’t look professional. Their donation is an investment. They are marketing their product through your film, both in your credits and on set to your crew. If you haven’t showered, they won’t expect that you’re going anywhere with your film or career and they’ll assume your crewmembers probably smell too.

7. Remember the name of the person you spoke with. Write it down when you leave. Even if the manager/owner wasn’t in, know who talked to you. This way, you can call/email the person in charge and say, “Yes, I spoke with Emily at your (insert store name) on Sunday and she told me I should contact you about…” It makes it more personal, proves you actually went to the store and you can make it sound like you and Emily are best buds. And why wouldn’t you want to donate to your best worker’s filmmaker friend. It’s just a couple baked goods, right? (wink wink).

8. Don’t be shocked by rejection. Have something to say if they tell you “no.” Don’t cry, don’t pout, don’t tell them to go to hell. Just tell them very nicely that you understand, and it’s no big deal. Then ask if you could just put some postcards out on the counter. Most likely, they’ll let you lay out some postcards. You get some free advertising space and it won’t be so awkward leaving, because you still got something out of it. And, you can always boycott them for the rest of your life, too… (just kidding… or am I?)

9. Follow up. Even if the person you spoke with told you that the whole premise of your film sucks, email them anyway. Thank them for taking the time to meet with you. You can always hit them up again next year when you make a film, or send them a nice little update when your film wins the Academy Award. (Remember, living well is the best revenge.) If the person did offer you something, thank them in the email/phone call and reiterate what you think the agreement was. It’s important you’re both on the same page so a. they don’t think you’re ungrateful and b. you can plan accordingly. Give them a date that you’re going to call/email them again to check in. If you don’t remind them about the meal they’re donating, don’t expect it ready when your PA shows up in a month and a half. Show some respect – they’ve got more to worry about than your movie (I know, it’s shocking) and while they’re happy to help, they’ll appreciate a reminder and think you’re uber-professional.

10. Give them the credit they deserve. If someone donates to your film, whether it’s cash or props or locations or food, etc. send a thank you note. Try to plan ahead and have some thank you notes on set so your cast and crew can all sign it. Not only does it make you look really thoughtful, but it’s more likely to end up on the wall of the restaurant/café/main lobby, etc. This means more free publicity for your film! Then make sure to email an update about the film during post-production. People who don’t work in film don’t understand how fricken long post can be. They’ll assume you forgot about them and tear down your awesome thank you note and light it on fire. Well, maybe nothing that extreme, but you’ll look rude. Remember, they helped make your film possible; the least you can do is keep them in the loop. Let them know when the film will be ready. Then invite them to the premiere, screening at your mom’s place or send them a DVD. Everyone loves seeing their name in the credits. And if your film – I’m sorry, WHEN you’re film plays in festivals or finds a distributor, let them know. Remember, they want people to see their logo or name. If your film plays to sold out audiences the world over, they’re not only happy for you, but they a. now have some bragging rights and will tell their friends (who might just buy a DVD!) and b. they know they’re getting free advertising. This way, when you make your next film, they might give you five cases of soda instead of two.

By following the ten steps/rules above, I have acquired donated things for my film Wild Birds from: Comfort Suites, Pop Chips, A-Treat Beverages, Wild Flower Café, XL Graphics, Boylan’s Bottling, Company, Chipotle, Hub Wilson Photography, Yocco’s, Cold Stone, The Goosey Gander Restaurant, Civic Theatre of Allentown, Sal’s Pizzeria, Foo Joy and Gallery Bar. You can visit the “Thank You Page” on the Wild Birds site with links to these awesome people’s websites.

These methods are tried and true and the above donations not only make my film possible, but they also make my father, the Coupon King, proud. Remember, the best things in life are free!

RFF 2010 Fellow Courtney Hope recently graduated from New York University’s Tisch School of the Arts with a degree in Film & Television. While a student at NYU, she wrote and directed several short films. Hope’s thesis film Sex & German Grammar, which was awarded the prize for Best Cinematography at NYU’s Fusion Film Festival, also screened at the Southside Film Festival and the Palm Springs Shortfest. Hope has also shown films at the London Super Short Film Festival and the Reed Media Festival, and took home a prize at the 2007 Southside Image Over Words competition. Hope recently completed her first independent short, Another First.

A post by Courtney Hope

A post by Courtney Hope

Here I stand outside a building in the West Village, staring at a door without a knob. I look up at the building. How am I supposed to get in? Fortunately, someone’s leaving the building as I stand looking perplexedly at the door.

“First time here?” he asks.

“Yeah…”

The Man holds the door open and I slowly step into the building. Now what? The Man holding the door notices my confusion – or awkwardness – and asks whom I’m there to see, as if I’d just stepped into a doctor’s office.

“Jeremy.” Should I give his last names too? Who is this guy anyway?

“He’s upstairs.”

I don’t see any stairs. What a strange place I’ve just walked into. Must be some sort of trap.

“The stairs. They’re through there. Just go straight back and they’re on your right.” This guy must think I’m an idiot

“Thanks.” I follow the stranger’s directions and walk down a hall covered in movie posters. Aha! Stairs! I climb the staircase until I reach an open door. Is this it? I step through, my boots stomping into the room. No one. Great. It was a trap. Where am I? I peak around the corner and see a woman. She, like everyone else apparently, can tell I have no idea what I’m doing or where I am.

“Hi. Who are you looking for?”

“Jeremy?” Ugh. I should just go home.

“Oh.” She gestures to a half-wall from which Jeremy pops up. We shake hands.

“Yeah, I didn’t even hear you come in.”

Great, now he thinks I’m some creep who slithered into the building.

“Well, you have a very confusing entrance…” Oh boy. Why am I so awkward?

I follow Jeremy into what looks like a living room in the office and sit. Maybe I should have brought coffee so I’d have something to do or hold or just to give the general sense of importance. Too late. No coffee. No prop. Just me in this chair with a copy of my script, which I pull out of my bag only to find the edges have begun to curl. Great.

“First of all, congratulations on the grant. It’s really a great program.”

“Thank you,” I try to muster my confidence.

“So, tell me about your film.”

Oh no. Pitching. That’s the worst.

“Well, my film is about two little girls who run away into the woods from an abusive home to be wild.” I wonder if it sounds convincing anymore. I must have said this exact sentence about a thousand times by now.

Jeremy asks where the story came from, how I envision the film looking, and some basic production questions. The standard questions, for which I have my well rehearsed answers.

“So tell me about the gun in your script.”

“Oh, well, what about it exactly…” Uh oh.

“Why is it there?” Never a good sign.

I explain that the gun is an extension of the father, that it represents that you can never really escape your upbringing, but it’s how you use what you’ve lived through that tells who you are, blah blahblah.

“It seems that you don’t really need it.”

Um… What? That’s what the whole movie’s about… I’m not really sure how to respond to this.

Jeremy explains that he could show me at least 40 student films with a gun. Ouch. Well, this isn’t a student film, so… Then he asks me again what the film is about.

“Two little girls who run away into the woods from an abusive home to be wild.” Same thing I said before.

“If that’s what the film is about, then you need to focus on that. The gun’s kind of distracting.”

“Oh. I guess…” I am thoroughly impressed. This guy’s good.

“Maybe they take something else from their dad that they can fight over, but there are other ways to show their relationship, I think.”

Jeremy gives me some suggestions about what other props might come from the sort of home the girls come from that are a bit more neutral than a gun. He casually mentions that raining night exteriors are probably also unnecessary. This also being a large part of the draft, it takes a minute to digest all this.

To make an already long story short, Jeremy wanted me to rewrite most of the script, but without losing what the film was really about. And he understood the film as a story about sisters who are pushed to do something drastic. So, as I left the office (much easier to exit than enter), I wasn’t sure how I really felt about this Jeremy character. I agreed that the film needed some simplification, but his suggestions seemed a bit extreme.

While thinking about the notes Jeremy gave me, I started scratching some notes on my crinkled copy of the script. After replacing the gun with a lighter, transforming the father into a mother, and turning night into day, I realized that maybe he had a point. The film is character driven, and inherently dramatic without all the extras I’d written in.

The most important thing I took away from my meeting with Jeremy wasn’t anything he said, or even how to open a door without a knob, but rather, I realized that the only way to make a film is to surround yourself with people who really care about it enough to tell you when it sucks. When Jeremy forced me rethink my script, I realized that the notes from my producer and editor and production designer all were crucial to making the film. If others aren’t invested in the script, no one will invest in the finished film either. One of the most important things for any filmmaker to do is to listen, take advice, and adjust the script instead of simply explaining away the problems that exist. There’s no such thing as a finished script until it’s picture locked.

RFF 2010 Fellow Courtney Hope (mentored by Jeremy Kipp Walker) recently graduated from New York University’s Tisch School of the Arts with a degree in Film & Television. While a student at NYU, she wrote and directed several short films. Hope’s thesis film Sex & German Grammar, was awarded the prize for Best Cinematography at NYU’s Fusion Film Festival and screened at the Southside Film Festival and the Palm Springs Shortfest. Hope has also shown films at the London Super Short Film Festival and the Reed Media Festival, and took home a prize at the 2007 Southside Image Over Words competition. Hope recently completed her first independent short, Another First. Courtney’s RFF Film, Wild Birds, is about two young sisters who enter the woods determined to be “wild.” As the story unfolds, we begin to understand what they are running from, and see the power dynamic between them shift as the younger sister develops second thoughts about their plans.