Rather than always beginning with a specific creative idea in mind, we look at larger systems in partnership with others working towards the same goal. Together, we build an understanding of what is keeping problems from being solved and traditional approaches from working.

We continue to add seeds that center insights from community members with relevant lived experience, as well as those of creators and industry experts, resulting in an informed foundation where we can develop authentic and entertaining stories that can make an impact across audiences.

We enrich our own data-driven research and cross-check our ideas with social scientists and audience researchers to ensure we aren’t going down an unproductive path and that our ideas are in sync with how beliefs are formed and mindsets changed.

We apply our community learning and design research to select and fund creative concepts to prototype or pilot, as well as consider innovative new approaches that could result in industry improvements for the greater good.

We know there are many creative seedlings hoping to find a community garden that will help them flourish, and ours welcomes seeds and seedlings alike. We have partnered with change makers and creators who want their ideas or works-in-progress to have impact and reach, and who are eager to roll up their sleeves and dig in.

We don’t just create, we evaluate and measure our results to understand the real impact of our stories.  We use those insights to plant new seeds, change our approach and share knowledge with others working towards the same goals.